SANTA ROSA, CA (Jan. 19, 2016) – The U.S. Ski and Snowboard Association (USSA) is proud to announce its partnership with Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for snow and outdoor enthusiasts. BUFF® has developed a new collection featuring the logos and colors of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing.
The USSA Collection includes five technical BUFF® products. A portion of each sale from this licensed BUFF® collection goes to the USSA and supports winter athletes to help them achieve their dreams and support their dedication to excellence on the mountain.
AUSTIN, TX (Jan. 12, 2016) – The U.S. Ski and Snowboard Association (USSA) has announced a partnership with TriggerPoint™ Performance, a division of the Implus Corporation and leading performance, therapy and education product innovator, to be the “Official Self-Massage Therapy Devices” of the U.S. Ski Team and U.S. Snowboarding.
This three-year partnership provides TriggerPoint products and education to USSA athletes, coaches, and trainers annually for inclusion in their national training and education facility, the Center of Excellence, in Park City, Utah. At the Utah facility, the USSA provides leadership for thousands of young skiers and snowboarders at all levels.
Alpine ski racing fans now have the chance to dig into the psyche of World Cup athletes like Steven Nyman (Sundance, UT) pre- and post-race weekends with weekly podcasts by George Thomas, with Over The Top Media.
It all started this summer when George Thomas met Nyman at the Indian Peaks Cycling Classic. Thomas – whose background includes a BA in Communications and stints as a radio host, newscaster, public speaker, and announcer – started a podcast focusing on endurance sports in 2012. His goal was to throw this into a network focusing on professional bicycle racing as well as long distance events. When he met Nyman, though, he was inspired to create the “Snowbound” podcast network, which returns him to the area of sport for which he has the most passion.
As we head into the final days of 2015, our season is just getting started, so we thought it was only fitting to do a post on hosting events. While we aren't going to get into any advice for the events you may be hosting in your homes this time of year, we've got quite a bit of information on hosting events at your club. The USSA Club Resources page on Logistics houses a variety of guides and templates to help answer any questions you may have about hosting an event.
USSA Announces Lagunitas Brewing Company as Official Beer Sponsor
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2015-12-20 11:00
PARK CITY, UT (Dec. 20, 2015) – The U.S. Ski and Snowboard Association (USSA) officially announced today its new partnership with Lagunitas Brewing Company as the official malt beverage and craft beer of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. The USSA’s multi-year partnership with Lagunitas will showcase some of the leading beers in new regional markets at USSA events across the country.
Lagunitas, as a top notch craft beer brand, has a tremendous amount of consumer loyalty. It’s helped catapult them into being the nations fifth largest craft brewery. In addition to the growing fan base, their employees are passionate about the product and work tirelessly to create the best beers on the planet.
SALT LAKE CITY, UT (Dec. 8, 2015) – Between World Cups, Grand Prix and national championships, 47 current athletes and alumni from the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing will be furthering their education at Westminster College this season. As the official education partner of the U.S. Ski and Snowboard Association (USSA), Westminster has helped over 130 national team athletes combine competing and training with a college education. A total of 22 athletes have graduated from the program.
Last season, 22 Westminster athletes competed in FIS World Championships and the X Games, bringing home a total of eight medals. With a full schedule of competitions in the coming months, this year’s student athletes are already seeing success in the classroom, carrying an average GPA of 3.58.
‘Twas the month of many holidays, and here on our blog, we're sharing some news that'll make you spit out your egg nog. We know this time of year, we're knee-deep in competition. And to top it all off let's throw in holiday tradition. Instead of stressing, we hope you remember, the many perks of being a USSA member.
The strongest ski and snowboard clubs are ones that are positioned to be community development partners rather than just sports organizations. Many USSA clubs get involved with community initiatives, collaborate with a numbers of community partners, perform service work in their communities, and some even require community service hours from their student-athletes. This approach will: Make the club more relevant and known in the community, Increase the club’s base of support, Improve retention, and Improve the performance of both the club and individual athletes.
PARK CITY, UT (Nov. 6, 2015) – The U.S. Ski and Snowboard Association (USSA) announced the hiring of Kyle Darling as its Eastern region development coach. Darling joins the USSA alpine development team following the promotion of Martin Guyer to Eastern Region Development Director earlier this fall.
Darling, whose racing background spans over 19 years, has worked previously with the USSA in various capacities, including a position as a World Cup technician and coaching the men’s World Cup technical team for the 2014 Olympic Winter Games in Sochi, Russia. He has also held coaching positions at Stratton Mountain School and the Snowbird Sports Education Foundation. Both programs have produced elite level athletes, including current national team members Jared Goldberg, Brennan Rubie and Nick Krause. Darling most recently managed the Nordica USA race program.
