U.S. Ski & Snowboard Announces High West Distillery as Official Spirit Partner
PARK CITY, Utah (August 7, 2017) – U.S. Ski & Snowboard, the national governing body of Olympic skiing and snowboarding, has named High West Distillery, Utah’s first legal distillery since 1870, its new spirit sponsor. The partnership is set for three years, effective now through April 1, 2020, opportunely timed for U.S. Ski Team, U.S. Snowboard Team and U.S. Freeski Team athletes to compete on the global stage.
Through ongoing digital, print and broadcast media campaigns, along with a number of special events throughout the year, the new partnership gives U.S. Ski & Snowboard and High West Distillery a variety of occasions to mutually benefit from each other’s joint promotions including a hospitality presence by High West at major international ski and snowboard events across America.
“High West has become a very notable brand in the lifestyle of skiing and snowboarding and is an important complement to our lineup of global partners,” said U.S. Ski & Snowboard Chief Commercial Officer Dan Barnett. “This is an opportunity to bring awareness to the already internationally known whiskey brand with whom we proudly share our Park City home.”
“High West has built its brand over the past decade among skiers and snowboarders here in Park City,” said High West Director of Marketing Justin Lew. “U.S. Ski & Snowboard provides High West with a unique opportunity to gain more global brand exposure.”
About U.S. Ski & Snowboard U.S. Ski & Snowboard is an Olympic sports organization providing leadership and direction for tens of thousands of young skiers and snowboarders, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. Established in 1905, U.S. Ski & Snowboard receives no direct government support, operating solely through private donations from individuals, corporations and foundations to fund athletic programs to assist athletes in reaching their dreams. The organization is based in Park City, UT. For more information, visit ussa.org.
About High West Utah’s first legal distillery since 1870, High West's passion is crafting delicious and distinctive whiskeys and helping people appreciate whiskey all in the context of our home, the American West. High West offers an outstanding collection of highly rated whiskeys in finer liquor stores, bars, and restaurants in 49 states throughout the U.S. and internationally.
High West was honored to receive Whisky Advocate’s prestigious Distiller of the Year award in 2016. The ultimate authority on whisky said, "High West delivers innovative and delicious whiskeys, expands the definition of what it is to be a distiller, and pioneered a successful new paradigm for craft distilling."
High West’s must-visit locations include our High West Distillery in Wanship, Utah, a 30,000 square foot world-class distillery and visitor center featuring educational tours and High West’s unique country-western cuisine; and our High West Distillery & Saloon in historic Old Town Park City, the world’s only ski-in gastro distillery that was voted “Best Park City Restaurant” by readers of City Weekly. It has received multiple accolades including a nomination for Best Bar by the James Beard Foundation, and a top-10 ranking on The Daily Meal’s list of 150 Best Bars in America.